Summary of the Internet – March 13, 2025

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Hi !

Welcome to the daily Summary of the Internet newsletter!

Here you will receive trending info every day, a little commentary, drop in pieces by award winning cartoonists, and random giveaways.

If a daily Newsletter is not for you, you can unsubscribe here. But if you stick around, cool.

Hi!

Finally! I get to say I knew about that thing when it wasn’t cool. I read every issue of this comic on the day it came out and now it’s finally trending as one of the top TV shows! I feel seen.

Also, those of you in severe weather, stay safe!
- Victor Varnado - Owner SOTI

Top 3 Things People Are Talking About

  1. Severe Weather Alert

    • A massive storm system is threatening nearly 70 million Americans with tornadoes and flash floods.

    • Actionable Idea: Create an emergency preparedness TikTok or Instagram Reel showing what essentials to pack in case of severe weather.

  2. Holi Festival Celebrations

    • The vibrant Hindu festival of colors is trending globally, with "Holika Dahan" topping Google searches.

    • Actionable Idea: Post a Holi-themed photo or video showcasing bright colors, festive outfits, or cultural traditions using #HappyHoli.

  3. Invincible Season 3/4 Announcement

    • Amazon’s hit animated series is trending as fans discuss the latest season and the confirmed Season 4.

    • Actionable Idea: Create a reaction video to the latest episode or a prediction thread on X (Twitter).

Soon we will announce our new Editor in Chief!

A free gift for you!

TREND JACKING
An exhaustively researched report from SOTU creator Victor Varnado. Very basically it’s an instruction manual on how to use the information in Summary of the internet to grow on social media. How to take trends and turn them into views for you.

To receive this “free” gift all you have to do (yep, I knew what I was doing with the quotes back there) all you have to do is vote for SOTI in the ‘Cool App’ contest over at lovable launched.

It should take you 30 seconds. Then send your screenshot to [email protected] and we will send the ebook to you within 3 business days.

Trend-Jacking: Surfing the Viral Wave

Trend-Jacking: Surfing the Viral Wave is a dynamic guide that shows you how to transform fleeting online trends into a powerhouse for social media growth. This book provides actionable insights on understanding viral trends, leveraging them creatively, and engaging your audience authentically while maintaining your brand’s integrity.

Severe Weather Outbreak Threatens Central U.S.

  • Why It’s Trending: A dangerous storm system could bring tornadoes and heavy rain to multiple states.

  • Content Ideas:

    • Share safety tips or create a video explaining the science behind tornado formation.

    • Use Instagram Stories to poll your audience about their storm experiences.

Holi Festival 2025 – Holika Dahan Leads Global Searches

  • Why It’s Trending: The Hindu festival of colors is widely celebrated, and social media is flooded with Holi-themed content.

  • Content Ideas:

    • Post a Holi makeup or outfit tutorial.

    • Share a fun fact about the festival on X (Twitter) with a vibrant image.

Invincible Season 3 Shocks Fans

  • Why It’s Trending: The hit animated superhero show is dominating fan conversations online.

  • Content Ideas:

    • Post a meme summarizing your reaction to the latest episode.

    • Discuss your favorite moments in a YouTube Shorts video.

Trump’s New Steel & Aluminum Tariffs Stir Debate

  • Why It’s Trending: The administration’s tariff policies are expected to impact global trade and consumer prices.

  • Content Ideas:

    • Break down what the tariffs mean for everyday consumers in a 60-second explainer video.

    • Use a Twitter thread to discuss potential price changes in common products.

Brad Pitt & Ines de Ramon’s Relationship Buzz

  • Why It’s Trending: Fresh off his divorce settlement with Angelina Jolie, Brad Pitt is making headlines with his new romance.

  • Content Ideas:

    • Post a "Then & Now" comparison of Brad’s past relationships.

    • Ask your audience: “What’s your favorite Brad Pitt movie era?”

Selena Gomez’s $11,000 Oscar de la Renta Dress Stuns Fans

  • Why It’s Trending: Selena’s pink ballgown at Benny Blanco’s birthday party is making waves.

  • Content Ideas:

    • Share a “Get the Look for Less” fashion breakdown.

    • Run a poll asking if fans love or hate the dress.

Wendy Williams Health Concerns

  • Why It’s Trending: The former talk show host’s guardianship and well-being remain a major discussion online.

  • Content Ideas:

    • Create an informative post about frontotemporal dementia.

    • Share a timeline of Wendy’s career highs and recent struggles.

Google DeepMind’s Gemini Robotics Debut

  • Why It’s Trending: Google’s new AI-driven robotics system is poised to revolutionize automation.

  • Content Ideas:

    • Post an explainer on how AI-powered robots will impact jobs.

    • Use a carousel post to showcase futuristic AI advancements.

TikTok Ban Deadline Approaches

  • Why It’s Trending: With the April 5th deadline looming, U.S. creators are unsure of the app’s future.

  • Content Ideas:

    • Share a “What to Do If TikTok Gets Banned” guide.

    • Encourage your audience to follow you on alternative platforms.

Firefly Aerospace’s Blue Ghost Lands on the Moon

  • Why It’s Trending: A private company successfully delivered science payloads to the moon, marking a major space milestone.

  • Content Ideas:

    • Create a “Space Milestones in History” timeline.

    • Ask your audience, “If you could send one thing to the moon, what would it be?”

  1. #Invincible

  2. #ThursdayMotivation

  3. #SwiftDay

  4. #ThursdayThoughts

  5. #FluffyForever

  6. #HappyHoli

  7. #HolikaDahan

  8. #SevereWeather

  9. #TikTokBan

  10. #BlueGhost

Engagement Booster Tip

  • Post severe weather-related content between 6-8 PM local time in affected regions for maximum reach. Include location tags and safety information for algorithmic distribution.

Looking Ahead

  • St. Patrick’s Day 2025 (March 17): Get ahead by planning content that highlights unique ways to celebrate beyond the typical green beer.

  • TikTok Ban Backup Plan: Start cross-posting content to Instagram Reels and YouTube Shorts to maintain your audience.

  • Spring Content Planning: Seasonal topics like spring cleaning, outdoor activities, and fashion transitions are expected to perform well in the coming weeks.

See you tomorrow!