- Summary of the Internet Newsletter
- Posts
- BREAKING: Giant Earthquake in Russia - Summary of the Internet – July 30 , 2025
BREAKING: Giant Earthquake in Russia - Summary of the Internet – July 30 , 2025
Kamchatka shook the Earth, Doja shook the internet, and spiders shook a bride.
Hi ! If Mother Nature and the Internet had a crossover episode, it’d be today. A record-breaking quake triggered global tsunami alerts while a daddy-long-legs dropped in to say “I object” mid-wedding. Meanwhile, Doja Cat is dragging Sydney Sweeney into meme oblivion with the force of 10 million likes. Welcome to Wednesday. |
✅ Top 3 Must-Post Trends
🌍 1. Kamchatka Earthquake Sparks Global Tsunami Warnings

Is God like, “Stop fighting!”
At 4:25 a.m. local time, a magnitude 8.8 earthquake struck off Russia’s Kamchatka Peninsula, ranking as one of the six most powerful quakes ever recorded . The quake generated 16-foot waves and issued tsunami warnings that swept from Japan and Alaska to California and Chile. In Japan alone, over 900,000 people were evacuated .
Fallout was immediate and widespread: nuclear facilities in Japan underwent emergency procedures, Hawaii prepped for 10-foot waves, and Petropavlovsk-Kamchatsky saw building collapses and injuries. The rupture zone stretches 430 miles—making aftershocks likely for weeks .
Why this is a post opportunity:
Natural disasters command global attention and compassion. This story has longevity (aftershocks, evacuations, global impact) and spans multiple countries and time zones for continuous engagement.
Post Idea:
🎥 TikTok: “POV: The Pacific tsunami warning reaches your city.”
📊 Instagram carousel: “Top 6 strongest earthquakes ever — where this one ranks.”
🧵 Twitter/X: Real-time science explainer thread with safety tips.
Micro-CTA:
“Are you in the Pacific zone? Drop your city below. 🌊 Stay safe, y’all.”
🎤 2. Doja Cat Roasts Sydney Sweeney’s “Great Genes” Ad

how to big brands keep doing this?
Sydney Sweeney’s American Eagle “great genes” ad went viral for all the wrong reasons, drawing heat for its eerily eugenic undertones. Doja Cat clapped back with a pitch-perfect parody, mocking the blonde-and-blue-eyed tone with a Southern drawl that hit harder than the ad itself .
The internet crowned Doja’s version as the real campaign—racking up over 2 million likes in under 24 hours. Meanwhile, American Eagle scrambled to quietly adjust its campaign, though backlash continues to boil .
Why this is a post opportunity:
Celebrity controversy + parody = maximum engagement. This is a rare mix of humor, social justice, and fandom battles.
Post Idea:
🎭 TikTok: Recreate the parody using other brand slogans.
🎬 Instagram: “Explaining the controversy to my boomer uncle” skit.
🔥 Twitter/X: Side-by-side breakdown of ad vs. parody.
Micro-CTA:
“Team Doja or Team Sydney? This is the most chaotic family BBQ ever. 🔥”
🕷️ 3. Massive Spider Nest Crashes Bride’s Dream Wedding
A video of a bride being showered by a massive daddy-long-legs nest mid-vows has seized the internet’s attention—and fears. One moment she’s smiling lovingly; the next, she’s sprinting away in a panic, leaving behind her groom, the priest, and all dreams of a peaceful ceremony .
The incident has triggered a tidal wave of sympathy, phobia, and meme reactions across TikTok and Twitter. Some say she underreacted. Others are naming this the most terrifying viral video of the year. It’s the ultimate crossover of wedding-core and nightmare fuel.
Why this is a post opportunity:
Wedding + spider = pure sharebait. Universally relatable and visually dramatic.
Post Idea:
📹 TikTok: “Top 5 wedding disasters – can anything beat this?”
📸 Instagram Reel: “If arachnophobia were a wedding guest…”
🧵 Twitter/X: Quote tweet with your #1 wedding fear.
Micro-CTA:
“What’s YOUR wedding nightmare scenario? Comment if this just gave you a new one. 😱”
TV Ads That Perform Like Digital
We have entered a new era of TV advertising where the barriers to entry are lower than ever, and Roku Ads Manager is leading the way.
Growth marketers can access Roku’s audience reach in the US with a self-service ad platform that’s built for performance.
Roku powers 47% of all TV streaming time in the US*, so your brand can run ads alongside premium content and meet your audience where they’re already engaged. *Comscore, 2024

📈 Other Trends You Shouldn’t Ignore
🎧 4. “That’s Awesome, Congratulations” TikTok Trend
This trend pokes fun at how we overhype shows and hobbies while underreacting to actual milestones. The dry “That’s awesome” cuts to a passionate “You’re in for the greatest journey!” the second someone mentions a TV show .
Post Idea:
🎥 Use your own “boring vs. exciting” news contrast.
Micro-CTA:
“What ridiculous thing do you over-celebrate? Expose yourself.”
⏳ 5. The “August” Procrastination Trend
Procrastinators unite (in August). This trend is your sarcastic permission slip to keep putting things off until next month. Irony meets truth in this widely relatable sound bite .
Post Idea:
📆 “When they ask if I’ve started that thing from January... August.”
Micro-CTA:
“What’s your ‘August’ goal? Declare it and manifest 👇”
💃 6. John Wall’s Dougie Is Back
John Wall’s iconic Dougie dance is trending again after a podcast shoutout and TikTok throwbacks. Gen Z is learning it. Millennials are reliving it. Pure nostalgia bait .
Post Idea:
🏀 Dougie challenge video with “Who did it better?” captions.
Micro-CTA:
“Tag a friend who doesn’t know how to Dougie but should.”
🎶 7. Lihtz’s “Crash Out” Could Be Song of the Summer
A raw relationship anthem from Philly rapper Lihtz has TikTok and Reels flooded with emotional storytelling and lip syncs. It’s toxic love season, apparently .
Post Idea:
💔 “Songs that hit way too close to home” playlist series.
Micro-CTA:
“Anyone else feel personally attacked by this song?”
🛍️ 8. Prime Day Numbers Are In — But Mixed
$24 billion sounds great until you realize sellers reported a 41% sales drop on Day 1 vs. last year. BNPL (Buy Now Pay Later) is surging, and kids’ clothes are weirdly outperforming electronics .
Post Idea:
📊 “What Prime Day stats REALLY say about us.”
Micro-CTA:
“Did you shop Prime Day? Confess your best (or worst) purchase.”
After initially excluding YouTube, Australia now says kids under 16 must stay off ALL social platforms—including the world’s biggest video site. YouTube is not pleased .
Post Idea:
🎥 “What a YouTube ban would look like for Gen Z.”
Micro-CTA:
“Would you support this kind of law in your country? Sound off.”
🐉 10. Han River “Monster” Mystery in South Korea
A fisherman’s video of a 10-meter-long black creature swimming through Seoul’s Han River has the internet spiraling into Nessie-level theories .
Post Idea:
🔍 Frame-by-frame breakdown of the footage with speculative theories.
Micro-CTA:
“What’s YOUR theory? River monster or viral buoy?”

🏷️ Trending Hashtags
#KamchatkaEarthquake – Breaking news, science explainers, and global tsunami awareness
#DojaVsSydney – Peak meme battle + cancel culture cannonball
#CrashOut – Emotional lip syncs and storytelling content
#AugustGoals – Relatable procrastination confessions
#SpiderWedding – Viral disaster video, reaction gold
💡 Engagement Tip of the Day
Ride the time zones. The Kamchatka tsunami alerts are spreading across Pacific regions on staggered clocks—Japan, then Hawaii, then California. Post now and again in 8–10 hours to stay on feeds as the wave of engagement rolls across the globe.
🔮 Looking Ahead
August 1: Get those “fresh start” posts queued up.
Back-to-school content: Already spiking—start testing school/life balance angles.
Earthquake aftershocks: More footage + science breakdowns = ongoing viral potential.